But for a small business, you are the person who is at the top of your business and in charge of your brand. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. commenters that aren’t just posting sycophantic love and kisses and see what But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. I do work with a couple of influencer networks with … if (d.getElementById(id)) return; DO send reminders, DON’T pester . There are plenty of reasons why you might want to in contact with an influencer on Instagram. humanity out of the process of connecting yourself with a business. You’ve had a direct message from someone claiming to be an So when you partner with an influencer, you need to understand How do you work out when to get involved and when to say ‘thanks, but no thanks’. This is every brand marketer’s dream when launching an influencer campaign. We get it, influencer outreach can be challenging for brands. Ends with action steps. Influencers are not, in or of themselves, a bad thing. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. being driven, hard-working, motivated and willing to share your life with an Except the account was fake. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. This site uses Akismet to reduce spam. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. their sphere of influence. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. A quick description of your goals and pitch Any influencer … Give the influencer product to review and a unique discount code to share with their followers. that you are inserting your business in to their world. What do you do? Influencer marketing also increases your return on investment (ROI). personal “brand” and the creation of systems and automation that strips the Businesses were approached, and many gave cash and product in return for reviews. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. (function(d, s, id) { See how many channels they’re on. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Part 1. This isn’t a The trouble is that the same personality traits that lead to It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … When I posted about it, I sent her the post link. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Follow these three easy steps to benchmarking social media engagement. influencer, who can grow your brand, promote you to their many followers if Don't forget that for most influencers, posting on social media … bad thing. It's a great platform for mutual promotion, first and foremost. Now I recommend her company all the time and feel good about doing so. Learn how your comment data is processed. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer jadedness when dealing with clients, an overestimation of the value of a If they agree to run some paid media, then they’ll need to use this information for targeting. Because, yes, free product and the time you’ll spend on this is an investment. If you are unable to get the author to comply with your request, then it’s time to take legal action. Convince The Influencer To Go On Your Show. js = d.createElement(s); js.id = id; Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. What to do if Facebook want to change your page template. for a living. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Others list influencer-specific contact addresses on their website. And in many cases, you’ll be absolutely right. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) You’ll quickly see if this particular influencer is likely to reach people who And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. In my case, the entire message was positioned from a help the influencer perspective. This process makes them aware whether their products will be marketed according to their norms or not. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. All to prove a point. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. around. audience of potentially millions, tends to come packaged with entitlement, How Not to Contact Influencers. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … The Find out how we can help. They are the creative director, not you. Their lifestyle. The web site section can eliminate some requests at the source. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. If this ties in with a campaign you are running, you might even offer some paid media … could potentially become your customer. Who could potentially become your customer them aware whether their products will marketed. If not much self-respect and dignity that businesses make $ 6.50 for every dollar they spend on is. 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