(NOTE: Blog updated in August 2019 with additional influence marketing examples) Influencer marketing is one of the most useful and efficient ways for businesses to reach potential customers for their products and services.. Associating yourself with a certain influencer gives your company access to a whole new target audience. 1.) Influencer marketing is a trending topic in content marketing. B2B Influencer Marketing Example #2: IBM. These are some examples of successful micro-influencer campaigns to inspire your creativity. Top Influencer marketing examples: #1. Here are the best examples of influencer marketing in 2019. It’s one of the best ways to ensure that your influencer and brand goals are aligned and that your influencer marketing campaigns are a success. With the growth of social media platforms, influencers are growing in popularity along with them. DeeMuesli is a small, UK-based business that sells just one product—muesli. If you have considered engaging a social influence marketing campaign and would like to explore options with a top influencer marketing agency, we are your go-to company. Influencer marketing agency Mediakix surveyed marketers at the end of 2018 to see what their feelings on influencers were for the new year. Take a look here at ten of our all-time favorite influencer marketing examples for 2020. The same survey noted that 65% of marketers plan on increasing their budgets for 2019. Influencer Marketing Examples To Be Inspired By GOODFOODS. Since not all the examples we received were directly related to influencer marketing, but were still great and can be used for inspiration, we decided to include a few other examples of just generally amazing emails, too. Let’s take a look at some examples of influencer marketing. Guide: Influencer MarketingWhat is influencer marketing?Examples of influencer marketingWho implements influencer marketing?How is an influencer marketing plan developed?Careers in influencer marketingHow can a marketing school help you succeed?Many people have grown cynical toward advertising. Look to Success: Fashion Influencer Marketing Examples. When an influencer shares your content or discusses your brand or product publicly, it often feels more organic than if you were posting it yourself, and it can connect to their large social networks to expand your reach. An early example of influencer marketing involved YouTube celebrity PewDiePie. Swedish watch brand Daniel Wellington, founded in 2011, provides a clear example of how to do this well. They partnered with a whopping 60 influencers to create more brand awareness. But how exactly are brands leveraging this new type of marketing and making it effective at increasing brand awareness, driving brand interaction and conversion? Examples of Fruitful Micro-Influencer Campaigns. While we’d never suggest copying someone else’s influencer marketing campaign entirely, you can learn a lot by taking a look at what’s worked for other organizations. 10 influencer marketing examples. Influencer marketing is a strategy that uses known individuals to help drive a brand’s message. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. 20 Killer Examples of Influencer Marketing Written by Harley Schachter, president and founder, Travel Mindset. When you’re seeking to create authentic marketing campaigns, especially through social media, influencer marketing can be highly effective. Examples of holiday influencer marketing campaigns; An examination of how video views on YouTube, Facebook, and more are counted; The 5 Best Snapchat influencer marketing tactics; Today’s Friday roundup of influencer marketing news will dive into social platform livestreaming capabilities, Sony’s influencer marketing campaign, and more: When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington. #1: Daniel Wellington. Influencer marketing can be so effective at supporting the marketing objectives of a brand, that it may be used exclusively in place of other marketing techniques and strategies. With over 4,000 influencers (and growing) in our network, an extremely selective exclusive representation process, and customized influencer campaigns, you are guaranteed success and high ROI. Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. The savviest of brands have realized the impact and influence bloggers and social media stars have on audiences and customers. Some influencer marketing collaborations are less tangible than that – brands simply work with influencers to improve brand recognition. Take a few tips from these success stories. Which is part of what makes influencer marketing campaigns so fun. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Example #4 – Casper. Examples of Influencer Marketing. Learn how to get more out of your influencer marketing campaigns with these influencer marketing tips, strategies, and examples. Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services. 9 examples of influencer marketing done right Dunkin’ Donuts: National Donut Day. It is especially known for its snack dips, drinks, salad dressings and guacamole dips. They collaborated with influencers to promote a special deal they were offering in different cities by creating teaser content. While the number of influencer marketing campaigns have ballooned, not every campaign is equally successful. You don’t have to look that far to find examples of fashion labels that have had success working with an influencer or team of influencers. The influencer marketing definition is broadening, however, an influencer typically possesses knowledge or experience relating to what they are promoting and is able to engage and leverage their following, amplifying the reach of the campaign amongst a relevant audience. For National Donut Day, Dunkin’ Donuts launched a creative influencer marketing campaign on Snapchat. Tactics: NBC worked with 20 influencers in beauty, entertainment, and music for its musical “Hairspray Live!” The influencers were tasked with posting about the event before, during, and after it. IBM, a technology brand, has clients spanning banking, financial services, technology, and education sectors to name a few.Hence finding an influencer who can influence such diverse audiences is quite difficult. Therefore, we decided to curate the 7 best influencer marketing case studies that you can learn from. In 2020, influencer marketing is more popular than ever. Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype September 4, 2020 / in Influencer , Marketing , Trend / by S_kinski Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. This is a food producer of food that is environmentally-friendly and all-natural. You are already aware that B2B influencer marketing is not as simple as B2C influencer marketing. By targeting influencers with a small, targeted audience instead of a larger general audience, you can reap the benefits of influencer marketing … As these influencer marketing examples show, you don’t always need a mega-celebrity to get exposure for your content and brand Click & Tweet!. In this post, we’ll show you some of our favorite examples of influencer marketing by brands and influencers who (we think) got it just right. Over all, Sonnet’s #OptimismCan campaign is a decent example of a common pay-for-brand-mentions influence marketing strategy, where brands build authentic relationships with social media influencers, create engaging social content, and use a human tone and voice in communication. “You impressed my boss” An influencer marketing brief clearly outlines campaign objectives, expectations, guidelines and deliverables to any potential influencers you’ll be working with. But don’t let that fool you – the playing field is diverse and impressively creative. Other marketing outreach examples. “When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand,” Lee recently noted. According to a study by Adweek, 75% of brands engage with influencers as a part of their main marketing strategy. Goal: Get people excited for (and convince them to tune in to) a live TV event. 5. In the age of digital media, the influencer marketing industry has seen heightened growth and is expected to reach $15 billion by 2022. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. DeeMuesli and The Little Plantation. Influencer marketing does just that, and is one of the most important techniques used in customer-centric marketing strategies, based on buyer persona. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. For example, FabFitFun leveraged celebrity cook, Ayesha Curry, as part of their influencer marketing on Facebook: Since the brand first tapped into the channel back in 2014, FabFitFun has worked with more than 10,000 influencers – including their customers (which turned out to be one of their most successful campaigns). How can Instagram influencers boost brand awareness, engagement, and conversions? There are many benefits to ongoing B2B influencer marketing programs, and we’ll explore them and then look at examples. Experts also recommend social media measurement to gauge the effectiveness of the company’s influencer marketing programs. #TargetTalent They say imitation is the sincerest form of flattery. Some Influencer Marketing Campaign Examples are live. Casper is the company that disrupted the mattress space in 2014. It used influencer marketing and referrals as a sales arm to build their brand. Over the past three years, the influencer marketing industry has grown from generating $1.7 billion to an estimated $6.5 billion. When it comes to influencer marketing, Instagram is arguably the best platform to use as an example because right now, Instagram is used by virtually every influencer in the world. Example #1 – Audible, Inc. 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