Most of my bad experiences are from brands who make you ask questions. Does the brand want a whole blog post? Are they upfront in their offer and Instagram ‘collaboration’ plan? In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. You’ll hear ‘No’ more than ‘Yes’, but the ones who do say ‘Yes’ will most likely be happy to work together. They just work very hard to have GREAT engagement (say 5% of your followers are commenting and liking posts), and you must have a uniform feed. Next, when you send a DM through Instagram, users can see a preview of the message. Once I edit a batch of photos, I’ll transfer them from my laptop to my phone using Airdrop and file them into their respective ‘To Post’ folder. Another Instagram friend asked what she should do about a restaurant collaboration – her first one! You can also use Social Blue Book to figure out your rates. Required fields are marked *. I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! If they haven’t mentioned any way to contact them, you can try any of the following strategies: I appreciate it . Influencer marketing is a trending topic in content marketing. Message the brand on Instagram and mention that you’d like to get in touch regarding a possible collaboration–the social contact is often on the PR team, but if not, they will definitely have the email address of the right person to get ahold of. We … This has been super helpful . I got my first brand collaboration email and I had no clue how to go about it. INFLUENCERS tend to have larger social media followings … In the note, there are 2 sections called ‘To Post’ and ‘Posted’. Instagram is powerful. My name is Kat Gaskin (@katgaskin) and by trade I’m a graphic designer turned content creator and solopreneur. Or was it a local boutique? Instagram is powerful. I’m glad I stumbled on your post. The video trend on Instagram is huge right now. , Thanks for sharing, this is super helpful , Your email address will not be published. You’re so excited that a brand finally reached out to you! Thanks again for the useful tips , This post is really helpful, I was searching for for advices online on what to do and I stumble on your blog. Instagram Collaboration Message. Once the email message box is populated with the content of the template, make necessary changes to the text as needed, and click Send from the bottom of the page to send the collaboration mail to the influencer. When you collaborate with Instagrammers, a good practice is to work with multiple influencers in a single campaign. This was so helpful thank you for sharing!! How to collaborate with brands on Instagram? It was with an incredible jewelry brand from Oahu, Tidepool Love. Part 2: Tips & Tricks for Writing an Excellent Influencer Collaboration Email This way, they HAVE to answer. Here are a few examples of previous Instagram Collaborations: Mother’s Day Instagram Campaign with Bartells | Instagram Post 1, Instagram Post 2, Modeling for Julep Beauty | Instagram Video, Rocket Dog Footwear @ Coachella | Instagram Post. Simply google the company name plus “press release.” I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. You should ask the brand how many social media posts they want. We will briefly mention when and to whom you need to send this or that template. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. The most common types of Instagram influencer campaigns are: 1. Also, I am assuming if a fashion brand reaches out to me that means they will provide the clothing for free right? I keep it short. So thank you ladies for asking me for guidance! It’s also completely FREE. So ask the brand when they expect the Instagram or blog post to go live. You’ll be driving tons of great traffic towards your site, but you won’t convert any of your followers if they can’t quickly and easily purchase your products. Use targeted hashtag groups to get in front of your ideal customer. We are going to get into details in this interview. Well, in our experience, the best way to start out a collaboration is to approach someone with a flipp’n amazing idea. Super helpful. Before you agree to any terms and conditions, here are a few things you can do when a brand first reaches out to you: When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. I made sure that the monetary payment was fair because the brand planned to use my content outside of social media. In 2018, I brought in $10,000 in revenue on top of my full-time job and grad school in aerospace with my blog and Instagram. After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. ). You can just enter your Instagram name and gives you a range of where to start charging. But it’s up to you to ask the brand for their goals, timeline, and budget. I alternate between different types of content and captions (Ex. Spend a few minutes customizing the message and you’ll triple your chances of receiving a response. It's important to find someone you want to … Absolutely! Thank you for sharing!! How to plan your Instagram feed like a pro? I hope this blog post helps you and others of you out there landing your first brand collaborations! I have been asked a lot about how I started working with brands and making money with my instagram. Thanks again! Plan your content, post it to Instagram and see the profits roll in! Say you do. Each account has its own ‘To Post’ folder on Dropbox and my phone. Great post Emma! Depending on how they plan to use the content, I would adjust my rates. But don't hesitate. I don’t know if that’s a weird question to ask HAHA. I also designed the planner, but I swear I’m not biased . Your first step should be to understand the brands specific need, wants, and asks. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. These campaigns come in a variety of forms, depending on the brand’s budget, needs, and goals. Don’t just paste a boring template that has no personality. Click the link in bio! When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. I can’t support a campaign if a brand reaches out a week beforehand and expects a whole photo shoot + blog spot + stories in 7 days because my schedule can’t support that. Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! I wanted to reach out to see if you would be interested in chatting about a collaboration with my business, [INSERT YOUR BUSINESS NAME]. Statista even forecasts that the market size will grow to $2.39 billion by 2019. But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. Something that is beneficial for the both of you, and above all, something that would be valuable for your audiences. When your business collaborates with another brand, it's one effective way of marketing. This post helped me a lot! The worst thing that could happen is they say no. I have a notes on my iPhone (Android users can user Evernote) called ‘Captions’ and each account has its own note. Brands have the budget to pay you for your work. Since 2013, but I didn’t start putting an effort into growing my account until 2014. Sponsored Posts When I can see the image count getting low, it’s time to create new content. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Giveaways are a great source of user-generated content which prove to be very useful for brands. I’m 100% self-employed and never want to retire. Love this. Either I slide in the DMs, send a quick email or both! If the account content strategy is effective, these followers will become customers, likely within a short period of time. But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. I also spend about an hour each week gathering photos to repost. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. Regardless of who the brand or company is, don’t feel like you need to immediately agree to the collaboration. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. I run 3 very different accounts, which all generate income for me. If you want more Instagram tips for your business, click here. Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. Wondering the best way to contact a company? I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. This can create a lasting impression of your brand on Instagram. Different brands prioritize different things on their influencer campaigns. Yes i have a similar question, A brand recently reached out to me and asked for a promotion but the problem is i have to pay for the shipping. It boils down to which brands. For instance, I had a brand recently ask to submit 5 other photos to be printed in their fliers distributed in all their stores in the Northwest. When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. Hey Emma, thanks a lot for that article! Thank you for sharing with us! These users can influence the online marketing of your product and services. So say these companies reach out to you, and you now have to contact them. Such great information, this really helped me to determine if I want to do it. Sometimes you may have to fill out a form with info about your brand and why you’re interested in a collaboration. Brands know that influencer marketing works, and that Instagram is the best place for it. You’ll be much more successful in sales if you know EXACTLY who you’re selling to. Thank you Kat for taking us behind your feed! That’s my indicator for whether or not it will fit in my feed. Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). Your email address will not be published. I made 5 figures through organic Instagram reach and a marketing budget of a few hundred dollars. In fact, last year The Content Planner account only had 3,000 followers. ), but most brands will respond with, at least, an email address you can contact. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. Behind the Feed is an interview series featuring amazing Preview app users. For example, if you’re a blogger don’t just target people who like blogging. Influencer Marketing Hub Money Calculator, How to Negotiate (Paid) Brand Collaborations, 7 Tips for Your Next Self-timer Photo Shoot, 7 Tips for New Bloggers & Influencers in 2020, Wedding Update: Our Fall 2020 Wedding is Postponed, how to collaborate with brands on instagram, How to reach out to brands as an influencer, What to Do When a Brand Reaches Out to You. Life happens, creativity strikes unexpectedly or a last-minute collab can pop up. And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. You may send messages based on these templates when you need to inform your followers about anything related to your brand, introduce them promotions, or just get in touch with them. In terms of a content plan, I’m SO glad you asked! (If any swimsuit companies want to work together, please let me know! Thank you again! You can contact via DM, but we have found a more powerful way to connect is to email the Public Relations Manager. I prefer to see my entire month at-a-glance to easily fill in my days. In The Content Planner, I write down short caption themes for when I need to share something on set date (Ex. Instagram influencer marketing is all the rage, as you already know. It is really helpful. If you don’t have a blog, you can still work with brands! For instance if a swimsuit company reached out and I hadn’t worked with a swimsuit brand before, here is what I would send: Hi Brand! If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. She has over 50,000 followers on Instagram, is brightening EVERYONE’S feed with her tropical photos and collaborates with her dream brands on Instagram. I wasn’t really sure what was going to happen, but had a vague idea. Furthermore, your account needs a strategy, so get planning. It’s also completely FREE. I’d love to give you an idea of what type of content I could create for your campaign. The more specific you can be, the better. Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. ‘To Post’ has a list of captions that I’ve written ahead of time. A brand reached out to me today asking to do a collaboration and I dont have a huge following background. Instagram Collaboration Scams Flag #3 Is Their Message Vague? Thank you so much for this post, Emma. PS: You can prepare your caption ahead of time in Preview app too. How to Collaborate with Influencers: Tip #4. My Instagram feed is EVERYTHING. I am a new travel blogger and I am being contacted by companies. This is why niching down is so important! I decided to switch my Instagram from a private account to a public account. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. Maybe you and the brand can host a giveaway together? If you’re looking for a resource to help you determine how much to be paid, you can use the Influencer Marketing Hub Money Calculator. Thanks in advance . Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. It’s easier than you think. Plan your content, post it to Instagram and see the profits roll in! They ideally point to a common topic of discussion and push the influencer to get on a call with you. It really depends on the influencer’s preferences. Extremely helpful! You may not always get a name (though sometimes you do — yay! The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. I can access these notes from both my laptop and phone, so whenever a thought, idea or quote comes my way, I immediately write it down. Videos are great for engagement and showcasing your product. I really hope you found this interview useful and that it gave you even more motivation and inspiration to boost your shop on Instagram. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. I am confused. When it comes to Instagram DMs, you can be more casual with them. Furthermore, your account needs a strategy, so get planning. You should ask the brand how many social media posts they want. I always love your advice! Image via Instagram. The one thing that remains the same for my accounts is that I only post what I like. Say hello to Kat on Instagram @katgaskin. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. The only way to communicate the brilliant idea is through email. Find a blogger or brand influencer you want to work with. They pop into DMs, leave comments and even go as far as sending emails to appear legitimate. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Got a message for brand promotion for the first time. The brand agrees to repost me on their Instagram or Instagram stories or other digital channels. An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. The best way I’ve found to do this is on Twitter and Instagram. I still have a question, how to ask for paid collaboration? Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. Should i pay for the shipping or not? When a brand reaches out to you, that means they see value you in who you are and your work. How do you balance everyday life with taking photos? For instance, a brand's Instagram account can significantly increase their followers due to an influencer's actions. I don’t schedule my feed through an app because I like to keep things fairly flexible. Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. Before I took my first ever ( legitimate ) brand deal to immediately agree to the!. To thank you ladies for asking me for guidance comments and even go as far sending... Have read concerning blogging thus far been asked a lot for that article brand their. Months ahead of time to repost me on their Instagram or Instagram stories this is on Twitter and Instagram a... Means they will provide the clothing for free if they didn ’ t be afraid to for. Negotiate ( paid ) brand deal email for $ 120 and see the profits roll in ’! 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